We make the complex simple. If you know your stuff, your audience and how to bring the two together, complex has no place in the end result.

We work with providers and financial advisers across advised, direct, robo, investment and life companies.

We get new propositions off the ground, breathe life into strategy and communicate it all in a way that works.

We blend consultancy and strategic communications like no-one else.


There’s nothing we don’t know about advised platforms. And we believe in sharing that knowledge. Which is why our platform directory – the place to go for everything you need to know about advised platforms – is completely free to access. Want to know how much a platform charges, its latest financial strength ratings, client reporting options or mobile capability? You’ve come to the right place.

Ditto if you want to know anything from the wrappers and the assets available to pension options and planning tools on offer. It’s all here, and it’s all free. Did we mention that?


Making the complex simple is at the heart of what we do – and the many reports we publish are proof of that. Our guides to both the advised and direct platform markets are packed full of data, commentary, analysis, pricing heatmaps, high-end cat images and the occasional rogue pun. We’ve also published standalone reports on platform pricing, investment outsourcing, the retirement savings market, withdrawal products and more. Lots more!  We even give some of them away for free, and there’s plenty more on the way. They’re all 100% genuine lang cat and they’re all right here.


If there’s one thing we’ve always got to spare, it’s an opinion. We like telling people what we think. If something’s going on, this is where you go to get our take on it.

Published 2 weeks ago

Aviva and Wealthify make a bold fashion statement

It’s been an interesting week in robo-land 1. On Monday the latest set of accounts for Nutmeg were published. As … Continued

Published 1 month ago

YOLO, but for a long time hopefully

I’ve just finished reading a blog from Natalie Tuck at Pensions Age: YOLO vs retirement, which argues that “regardless of … Continued


Whether it’s a shiny data table or just some musings on the latest industry news, the lang cat pops up in the press pretty regularly. Have a peruse (or should that be ‘purruse’?) of our work in the nationals and trades here.