Why did you join the lang cat?
I joined the lang cat in 2013 having spent more than 20 years growing increasingly frustrated with marketing, communications and PR in life co world. I had been watching how the business was developing and the genuinely fresh approach to communicating complex things with authority and a bit of humour really attracted me. The lang cat culture felt new, vibrant and different. Mark Polson and I had a couple of meetings where we discussed how the lang cat might develop from grungy proposition consultancy to include Comms and PR services that would challenge some of the existing financial agency firms. We thought we might be on to something, so we took the plunge. Things have gone pretty well since then.
What is your role at the lang cat?
I head up the communications side of the lang cat. This includes accountability for our own in-house communications and PR and also acting as an outsourced communications, PR and marketing agency to assist lots of financial services firms effectively promote their products and services.
If you could fix one thing in the financial services industry what would it be?
I would wave my magic wand and force all financial firms to be honest and transparent. Trust is something that needs to be earned. You can only do that by acting in a trustworthy way. There are still way too many instances of financial firms trying to hide things from customers in the hope they won’t be found out. I would love firms to stop saying that customers are at the heart of their proposition and then communicating in a way that demonstrates they are clearly not.
Who would be at your dream dinner party?
At the head of the table would be my grandad who died when I was 10. I only have vague memories of him but I’ve been told so many cool things about his life and adventures. I’d love to hear his stories first hand. I’d have Tommy Cooper there for the jokes and magic tricks. And I’d have Stephen Fry and Oscar Wilde for a bit of high-brow chat.
If you could only listen to one album forever more what would it be?
Listening to only one album forever sounds like absolute hell.
Which cartoon character would you most like to swap places with for the day?
I’d like to be Top Cat for just one day. But I don’t think Polson will ever let me.